paytrendy
Sale Price:$333.00
Original Price:$999.00
sale
Paying a premium to be trendy. The researchers ran simulations to determine just how much more consumers would be willing to pay for the privilege of owning the hard-to-get red item—or how much less for the more plentiful black. They found that doubling inventory of an item reduces the willingness to pay by as much as 7 to 15 percent. italia cup
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